In this guide, we’ll show you how to create an Instagram hashtag strategy so you can reach new audiences, increase engagement, and promote your products and services through Instagram. If you want to take advantage of Instagram’s potential to reach a large audience, you should increase your hashtag game, especially now that users can follow entire hashtags as much as a specific user.
If you consistently use a good Instagram hashtag strategy, more and more posts will be associated with those hashtags. Use Instagram hashtags correctly and your posts will be seen by more people who might be interested in your product or brand. At this point, you will have a long list of potential hashtags available for your Instagram content. Whenever you share content on Instagram, whether it’s an Instagram post or a story, if your goal is to get to as many people as possible, then you need to use Instagram hashtags.
Instead of throwing dozens of tags on a post and hoping for the best, you need a hashtag strategy for your Instagram. Using the same hashtags over and over again is a lazy strategy that shows that you’d rather just post your posts on Instagram than waste time caring about your followers. If you want your Instagram posts to be discovered, recommended, featured on the hashtag view page, and ultimately get you more Instagram followers, you simply MUST use hashtags.
With advanced hashtag search features, you’ll be rewarded for consistently using the hashtag in many posts because Instagram can now target other healthy recipe posts from you, even if the #healthegrecipes hashtag isn’t part of the posts. By using Instagram itself, you can gather a lot of data about popular hashtags in your niche since Instagram will always suggest recommended and related hashtags when you search. Start with Instagram’s built-in tools to find and track relevant hashtags in your niche and see what content is related to them.
The Instagram search tool can give you more information about what hashtags the people you follow are interested in. In addition to reaching people who follow hashtags, the Instagram algorithm uses hashtag data to decide which users should click through to post. Whether it’s an image or a video from your feed post, you can use hashtags to tell the Instagram algorithm what the content you post is about.
When you enter a hashtag in the caption editor, Instagram will automatically tell you how many posts use that hashtag. If we choose the #travelphotography hashtag, Instagram will use this hashtag to display all public posts in the app, sorting them into ‘Popular’ and ‘Latest’. Add your hashtags below, then copy and paste everything into the subtitle editor.
According to Instagram, you can add hashtags to your post title or comments. This works because Instagram hides captions after three lines, so your hashtags won’t be visible until your followers tap the “more” option or read the comments on your post. If you choose the first comment path, be sure to add that comment right after your post is uploaded so Instagram can understand what your post is about and start inserting it into the results.
Make sure your hashtags are relevant to your brand and what you are posting. While hashtags increase your reach on Instagram, there’s no point in using ones that aren’t relevant to your post. Since the following hashtags are so popular, they are used by millions of people, so your post is more likely to be hidden by competitors. While the most popular hashtags on Instagram have been used millions of times, that doesn’t mean you’ll get tons of likes and comments just by adding #love, #happiness, or #dog to your posts.
Nowadays, Instagram hashtags not only rank your content and make it accessible to users, but are also an effective way to get more followers, increase engagement, and increase brand reach and awareness. One of the most effective ways to find the hashtags you should be using is to follow Instagram influencers and businesses sharing your target audience to see what hashtags they use. Whether you’re a business social media manager, small business owner, or self-employed, you can use the following hashtags to get more exposure on Instagram. Instagram users can follow specific hashtags to see more content related to a particular topic or niche.
Whether you plan to harness the power of Instagram video content or use the visual platform as part of your social media sales strategy, hashtags are the best way to launch your brand and increase your chances of success on Instagram. As mentioned earlier, using hashtags won’t “make or break” your Insta game, but it can greatly enhance your Instagram strategy and increase views for your posts. Using hashtags in your Instagram posts has been proven to increase reach, drive new audiences to your profile, increase engagement, and increase your brand awareness. By finding hashtags that are relevant to your story, your story will provide you with more authentic engagement, especially if those hashtags describe your post, account, business, and target market you’re trying to reach.
By using these tips and using various relevant hashtags, you will help the people most interested in your post to find you and hopefully become loyal followers and customers.
Search for terms your Instagram followers use, look for trending hashtags on the Explore page, and double-check that hashtags are blocked from your Instagram lists. Some don’t currently include Instagram Stories in the top left circle, so using hashtags would be a waste without the opportunity to include them in stories on the hashtags page.