Instagram Influencer Marketing Strategy


This post will help you understand how to leverage your Instagram marketing efforts and launch your first Instagram campaign. To create an Instagram influencer marketing strategy, you first need to define your goals and then find the right influencers for your campaign. Once you have set the goals you have identified, you can move on to the next step to find Instagram influencers. Now that we’ve covered an overview of Instagram marketing, here’s a detailed approach you can take to use Instagram influencers to build your followers.

One of the fastest ways to build a large following on Instagram is to leverage your influencer audience. Influencers usually have large, engaged audiences that brands can tap into to build trust and even increase sales. Influencers can also build your brand image and make your products appeal to the target market.

As a result, influencers have a higher level of trust among their audience and are considered more influential than traditional push marketing methods such as print, billboards, radio and TV ads. Compared to Instagram ads, influencer posts tend to get more engagement, which explains why a growing number of brands are seeing influencer marketing as a viable strategy. Influencer marketing has become one of the most effective ways for brands to promote their products on Instagram.

While 1.3 billion monthly active users isn’t quite as high as Facebook, it’s far more engaged, making it a more effective way for brands to get their message seen and heard. With 1.3 billion monthly active users, Instagram is a great platform for marketers to reach their target audience. Bloglovin spoke to 2,500 micro-influencers and found that Instagram is the second most popular platform.

This means that Instagram posts from micro-influencers are likely to be seen by a larger percentage of followers. Instead of investing in 1 Instagram post with a main influencer, you can reach more people with 20 Instagram posts with micro-influencers.

That’s why Instagram influencer marketing is great – you’ll have thousands of potential customers who will view your product and probably convert because they’ve trusted the influencer enough to follow them. Influencer marketing on Instagram is one of the best ways to spend your marketing budget, and before you know it, you’ll see hundreds of people flock to your brand (which means more sales). When it comes to influencer marketing, Instagram is by far the most effective platform for brands to reach new audiences quickly. Instagram Influencer Marketing breaks down the barriers of traditional advertising as customers reach your brand from a trusted source (influencer) on an authentic and casual platform (Instagram).


TikTok, YouTube, Facebook and Instagram are the most popular social media platforms competing for dollars influencing brand marketing. Influencer Marketing Hub analyzed over 1,000,000 influencer profiles across major influencer marketing platforms and found that Instagram has the highest engagement rate compared to other social media platforms. Well, according to a report from the Influencer Marketing Hub, nano-influencers with less than 1,000 followers typically have an Instagram engagement rate of 7.2%, which is huge compared to the 1.1% engagement rate they typically receive for accounts with over 100,000. subscribers.

Compare this statistic to the average engagement rate of company profile followers on Instagram posts (0.84%) and YouTube videos (0.42%) (TikTok is naturally based on influencers). Medium-sized influencers (also known as “intermediaries”) have between 50,000 and 100,000 followers. The HypeAuditors State of Influencer Marketing report found that mid-level influencers account for 26% of Instagram accounts, making them the second largest group.

With between 100,000 and 300,000 followers on Instagram, macro bloggers are the most popular of all types of influencers. Other networks like Snapchat, YouTube, and TikTok have other networks on YouTube, like Snapchat, that have a group of influencers with different demographics. All five influencers are key figures in their respective social groups and have enormous potential to increase sales if combined with the right brand. Each of these influencers has an ASOS-branded Instagram and Pinterest account.

Mega Influencers have the widest reach and consist of famous celebrities like Nikki Minaj, Kylie Jenner, Kevin Hart, Cardi B. and many more. Grin offers 37 million social media influencers such as Instagram, TikTok, Snapchat, YouTube, LinkedIn and Twitch. Instagram currently has 35% of adults using Instagram in 2018, up 28% from 2016.

If you plan to start working with influencers this year, Instagram is a great place to start. As influencer marketing grows in popularity and becomes a powerful marketing channel for businesses, we created this blog post to help you run a successful and effective influencer marketing campaign. While it’s hard to break it all down, I’ll walk you through how each brand should use strategies to promote its products and services through influencer posts.

Once you’ve identified them, it’s important to find the right social media influencers that match your brand, and which social media platforms are best for influencer campaigns. Once you’ve identified your ideal influencer using these points, you can start searching for influencers for your campaign. In addition to finding the right influencers using Ninja Outreach or Snapfluence, you can also search for relevant keywords directly on Instagram as part of your Instagram marketing strategy. If you’re running an Instagram campaign, it’s a good idea to invest some advertising dollars in your influencer’s posts as a boost so you can expand the reach of their posts.

When an influencer fits into a niche market, such as cruelty-free cosmetics or vegan workout supplements, their followers will view that influencer as an influencer in the niche market and grow to trust and advise them.